Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Instagram is adding ads to its Shop tab, where users can be redirected to the advertised page, share products, and save items to a wishlist.
Instagram Reels will start including full-screen, looping, 30-second ads today, available across the globe.
Facebook is rolling out a new feature that allows advertisers to turn existing organic Instagram posts into ads within Power Editor and Ads Manager.
Facebook is making it a lot easier for advertisers to create native and immersive Instagram Stories ads, with the creative assets they already have.
Since ads in Instagram Stories were launched for all this March, advertisers have only been able to use the Reach campaign objective. Now Instagram is expanding to support three more objectives. Ads on Instagram Stories have …
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem to like Instagram more. Snapchat counts as many as 150 million active users. Its main rival, Instagram, has …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
Earlier this month we announced that Instagram was starting to allow advertisers to add videos to carousel ads. Now, the feature is available to all, as announced in a recent Instagram for Business post. Carousel ads …
This blog post suggests that they are, indeed. Of course we all knew that Instagram had every intention of developing business profiles at some point, but now it looks like the feature is already being tested, …
It seems like the news never stops coming from Menlo park these days. While everyone is getting restless about Instagram killing its chronological feed, the platform is starting to test a new video format that allows …
If you haven't been using Facebook or Instagram ads recently, it's possible that you are not aware of all the current ad specs on the two platforms. Yes, things move pretty fast, and it's not …
Instagram was one of the most engaging social platforms in 2015, but it is growing so fast that, it is becoming more and more difficult to get organic growth on it. In fact, organic growth …
It can be difficult to stay on top of your game, on all social media platforms. Things change all the time, and most marketers are not always made aware of new features. So we're here to …
Everyone is talking about it, Twitter ditched the Fav button and replaced it with a... LIKE! Yes, a LIKE! Zuckerberg must be smiling. So ok, the Twitter LIKE is "just a heart" and not a …
Now that everyone on the planet has access to Instagram ads, it will be getting harder and harder to be noticed. Well, not everyone. Brands like Levis or Ben & Jerry's have become experts at sharing the …
Instagram is on a roll lately, launching a bunch of new ad products, making it a lot easier for businesses all over the world, to run campaigns on the platform. Now, Instagram has updated its …
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