It seems like the news never stops coming from Menlo park these days. While everyone is getting restless about Instagram killing its chronological feed, the platform is starting to test a new video format that allows users to share longer videos, of up to 60 seconds. And that’s great news!
Video is the fastest-growing medium on Instagram. Over the past 6 months, the time people spent watching video on the platform has increased by a staggering 40%! And that explains why Instagram wants to improve the whole video experience for users.
Starting immediately, you will be able to record and share videos as long as 60 seconds. The update is available to selected users, both on iOS and Android, and it should roll out to all users, both verified and non-verified… “in the coming months.”
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The news comes after advertisers were granted this longer format a few weeks ago. It obviously has been a success among brands, and Instagram believes it will soon be appreciated by users as well.
Instagram is also bringing back the ability to make videos from multiple clips from the camera roll. And that, is really good news!
Video as a format was added to Instagram back in June 2013, almost 3 years ago already. At the time, you could upload 15-second videos and apply one of 13 filters. But it was always the plan to develop the video capabilities of Instagram, as Mark Zuckerberg had explained at the time
[quote]We’re really just getting started with this product.[/quote]
A lot had changed since then of course: more filters, more tools, Instagram Direct and more recently, the ability to switch between profiles!
There is no real proof that longer videos were something users really wanted from the platform. I personally doubt that a 1-minute video will become the norm, especially with the looping format, but it will certainly give more flexibility for users to create meaningful clips.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Instagram
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
