This blog post suggests that they are, indeed. Of course we all knew that Instagram had every intention of developing business profiles at some point, but now it looks like the feature is already being tested, and should be rolling out soon.
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The first thing that stands out from the business profiles is that they look like… regular profiles. There are only a couple of additions that give a more “corporate” air to it, without being intrusive or disrupting the experience for the average user.
First of all, users will get to see a “Contact” button, right next to the “Follow/Following” button. When tapped, users are prompted to either get directions or to email the account holder. Tapping on the the directions option, will get you the standard apple/google maps with traffic estimation and pin to the exact address of the business.
Instagram is also planning to add a company description, just below the business name, that will declare the type of business the account refers to. This is quite similar to what Facebook Pages already have; admins can choose the type of company the Page represents.
While the new features are still being tested among a selected group of users, we should expect them to hit the shelves (or mobile devices) within the current Q. Facebook is looking to make Instagram even more business savvy, by introducing more ad formats, and serving us with ads every couple of posts.
Looks like we’re heading for big changes on Instagram!
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Images courtesy of Later.com.