We usually think of social media as a place to express our true selves. And while this is often true on Facebook or Twitter, many of us are not comfortable with doing so on LinkedIn. …
Facebook is the largest social network. With over 1 billion active users, no one argues that. But a recent research from GWI shows that Facebook is also the most frequently used platform. Also Read: Facebook Moves …
Christmas is just around the corner, and it's the time of year that businesses really have a chance to increase their sales before the end of the year. If they really want to do well, …
Now that everyone on the planet has access to Instagram ads, it will be getting harder and harder to be noticed. Well, not everyone. Brands like Levis or Ben & Jerry's have become experts at sharing the …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability. Also …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …
Content is a very important part of a company's social media presence, and as a pivotal part of your marketing mix, it's crucial to understand whether sharing content or creating content is right for your …
A huge amount of content is created and shared on Facebook each and every minute, and most of it is completely unmoderated by anyone when it goes up. Therefore, we've all come across content that …
There is nothing more annoying than seeing your hard-earned social media followers disappear. And the difficult truth is that, more often than not, it's your fault if they unfollow you. Why? Because you might be …
It has already been 9 years. Yes, Twitter - or should we say twttr - came to life on March 21st 2006, when founder Jack Dorsey (@jack) posted for the first time on the platform: just setting …
Posting updates on social media can be a tricky business and all social media managers know this very well. It's not just about hitting the "Post" button; there's a whole science involved behind this. Also Read: …
When Twitter and Google announced a new deal for tweets to be searchable, the news did not make much noise. But that might just be because regular people may have just gotten scared of seeing …
Nowadays, you cannot imagine being successful with your digital marketing without the help of good visual content. In fact, 55% of website visitors spend less than 15 seconds actively reading content on a page. So if …
It's 2015 and you're no longer asking yourself if you should be using digital marketing for your brand. What you are still asking yourself though is what you should actually be doing when marketing your …
With the rise of social media platforms, many of us have simply forgotten all about email marketing. While there are many good reasons for this, email marketing is nonetheless a very powerful tool to reach out …