What is the most annoying thing for advertisers? Paying for clicks and impressions that were unintentional, right? It seems Facebook has a solution for this now. Trust is not an easy thing to earn. It's even …
After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform. If you're in real …
Facebook is testing ads that run within Marketplace - the tab it launched late last year allowing users to buy and sell their things. Facebook is becoming very good at finding new places for ads. And …
For some time, advertisers on Facebook have been able to create custom audiences based on engagement on their Pages. Now Facebook is testing the same feature, just with engagement from Instagram business profiles. Advertisers always want …
Buy ads! Buy more Facebook ads! This could be the reasoning behind Facebook's surprise move to reveal that it's allowing advertisers to place ads within its Messenger app. Of course, the concept is not new. Early …
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad. Many might think that its ok to run the same creatives on different platforms. …
Facebook now allows advertisers to broaden their audience to all users - not just those who visited their website or mobile app. Dynamic ads were launched as a way for advertisers to promote items from their product …
Did you know, that Facebook ads offer a Split Testing feature? Well, it's time you knew - and here's how you should use it in your Facebook ad campaigns. The best way to find out what ads …
Facebook's Canvas ads have been added to the Collection ad format, making them available for all ad formats currently running on News Feed. Facebook launched its Collection ad format a few months ago, as a way for …
In February, Facebook added the option to use GIFs in ads. Not exactly as many of us have envisioned it, but close enough. Here's a step-by-step guide on how you can use them today. When Facebook allowed …
Facebook launched click to Messenger ads on its platform in November. Now they've been added to Instagram as a placement as well. Ever since it brought ads to Messenger, Facebook has been working hard to give advertisers more …
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don't use Lookalike Audiences as part of your Facebook …
Your Facebook pixel will now be sending some more data in order to improve your ads delivery and reporting, If you visited a Facebook Ads account recently, you will have noticed an alert about your Facebook pixel, saying that …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
As part of its Journalism Project, and in response to ongoing conversations with publishers, Facebook has announced that it will be updating its Instant Articles feature in order to grant publishers more flexibility and monetisation control. Ever since …
Due to its sheer size and influence, Facebook has a big responsibility to keep discriminatory advertising off its platform. Part of the company's continued efforts to eliminate such practices, here are some recent updates to …
Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can use it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changes in its …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …