At its first-ever partner summit last week, Snap introduced several new features and tools – among them, “Landmarkers.”
After several AR art exhibitions, Snap is now bringing more AR fun for users. The company announced “Landmarkers,” new AR Lenses that bring some of the world’s most well-known landmarks to life. Which ones made it onto the list? The Eiffel Tower (Paris, France), Buckingham Palace (London, UK), the Capitol (Washington DC, USA), the Flatiron Building (NYC, USA) and the TCL Chinese Theatre (Hollywood CA, USA).
The Lenses, designed by Snapchat users themselves, animate the landmarks and turn them into characters in AR. The Eiffel Tower pukes rainbows, while the Flatiron Building turns into a slice of pizza. The Capitol shoots confetti. You get the idea.
Snap is currently rolling out upgrade 2.0 to its Lens Studio and is inviting Lens creators to submit their own landmark Lenses. Lenses for Landmarkers will then be chosen by Snap employees (to prevent abuse, of course).
Creators can also create public profiles now, with over 400,000 custom lenses created so far, and used around 15 billion times. I’d say Snapchat has caught onto something here.