Snapchat is launching two features in Snap Maps that reflect what’s happening in real life. For example, is it raining where you are? Your Bitmoji may be getting wet.
Snapchat is giving Snap Maps a little bit of the real world with two new features that bring reality into the world that your Bitmojis inhabit. The first feature is Weather, which brings animated weather patterns to Snap Maps. The Weather effect reads the forecast for a location and adds an animated version of it above your Bitmoji at the location. The World Effects feature will change the map according to the day – for example, you might see confetti on your birthday or a holiday-themed map at Christmas or Easter.
The features bring Snap Maps to life to a certain extent, making location sharing a bit more fun. At a time when people are getting more and more privacy conscious, adding a few more fun options might convince them to use it more. The features are rolling out in the next few weeks.
Snap Maps is now nearly a year old, and we don’t really have any indication as to how popular it is among users. However, judging from the popularity of the app among younger users, we can only guess that a significant percentage of them don’t have privacy issues.