Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
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It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …
After Facebook launched Analytics For Apps earlier this year, it is now back with a very useful white paper that will help app developers "to find success through metrics and smart optimisation" by using Facebook …
Christmas is just around the corner, and it's the time of year that businesses really have a chance to increase their sales before the end of the year. If they really want to do well, …
No matter what you’re celebrating during the last months of the year, I’m betting it’s not “Respond to Unreasonable Demands and Panicky Emails Week.” Because that’s not an actual thing, dig? You see those twinkly lights? They …
Facebook is great at driving traffic to websites. In our industry, most media outlets and content creators rely on link posts to bring more users to their websites. And that is the correct way to go at …
Everyone talks about influence these days. Yet, no one can really agree on what it means exactly. Is it the reach your posts have? Is it the number of followers you have? Is it the number of …
A while ago we brought you the news that Facebook was introducing TRP buying to appeal to advertisers who wanted to buy video ads on the platform in very much the same way as they …
The other day we told you about the new Lens store on Snapchat. That wasn't apparently the only update on the platform. Some users have pointed out that Snapchat has launched verified accounts. And yes, …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
Yes, we know. Of all social networks, Facebook is the uncontested leader on almost every front - be it advertising, data collection or speed of innovation. Also Read: How Much Are Social Networks Really Worth? On November …
Everyone is going bananas about emoji, and quite understandably so - they're a cool and simple way to convey emotions where words simply cannot sometimes. While it's easy to add the emoji keyboard on your smartphone, but using …
We haven't heard much from Pinterest lately, but that's ok. When it announces something, it's usually pretty good news. This time, it's the launch of a dedicated shopping section within the platform - called Pinterest Shop. Also Read: Pinterest …
Instagram is on a roll lately, launching a bunch of new ad products, making it a lot easier for businesses all over the world, to run campaigns on the platform. Now, Instagram has updated its …
While watching TV, second screens play a bit role, especially for social media platforms. Up until now, Twitter has dominated this sphere, but Facebook is really starting to get very strong! So, what are the …
Need proof that social media is now a central part of all our lives? Look no further. Because the internet has blessed us with an exploding jack-o-lantern of social media-inspired Halloween costumes this year. Also Read: …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …