Yes, I admit it. The title of this article is wholly contrived for SEO purposes. Because this is what you frantic, panicked people keep Googling! But now, my freaked-out friends, you have landed upon an article …
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Up until now, advertisers on Instagram could only post 30-second video ads on the platform - that's still 15 seconds longer than video posts. But today, Instagram has announced that it's starting to run 60-second video …
It's 2016, and I believe that Social media is a necessity for most businesses nowadays. I say most, because there are of course exceptions, but I think it's safe to say that all individuals and businesses …
There's a lot of activity at Snapchat these days, and it seems that 2016 just might be the year that we see the platform make some big changes. Case in point, reports of a few lines …
Here's a question to Facebook Page admins: Remember the CTA Button that Facebook was urging you to add on your Page? If not, now is your chance to go to the Pages you manage and set it …
You may have heard of it, but chances are you haven't actually used it. Facebook has an app for its verified users (celebrities, musicians, actors, etc) that allows them engage with followers more easily and …
The White House is really trying its best at social media lately. Following the news that you can now take a selfie inside it, and not satisfied with being active on so many social channels, the …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
It can be difficult to stay on top of your game, on all social media platforms. Things change all the time, and most marketers are not always made aware of new features. So we're here to …
This is the list we have all been waiting for! As social media and all related marketing activities turn mobile, it goes without saying that the more we know about the most-used apps, the better we …
Video grew a lot in the social media space in 2015 and has become one of the most important content types currently out there. It has also grown into one of the most effective marketing …
A couple of months ago, Instagram launched Boomerang, a new standalone app that wanted to change the way we share animated images on social media. Yes, it was a real threat to GIFs. But that …
We often talk a lot about how social media has changed the way we communicate. But the biggest change of all, happened to the way we make and consume video. Since 2005, the year when …
You already know that content is king. You already also probably know that curating content can take a lot of time. Time you don't always have. So, you often end up not sharing anything, or …
Do you sometimes feel like you've been left behind? That maybe you don't understand everything your friends are chatting about? That could be because you are not fluent in... Emoji. Emoji are everywhere now. They add …
We've been expecting Facebook to enter Yelp's territory for a while now, and it seems now is the time. Facebook is building, and now testing, a new feature that allows users to search, and get recommendations …
It's been some time not that Facebook has been moving some of its biggest features into standalone apps. First came Messenger, and many others followed. Moments, Facebook's version of Google Photos is the next standalone …
Social ads are great. They benefit from detailed targeting and allow brands to reach out to the right people, at the right time and on the right platform, for a fraction of the cost of …