Last week, I was invited to speak at #iCeeFest, the leading internet and technology festival based in Bucharest, Romania. I went there with the idea to talk about one of my favourite topic: organic reach. I left with an amazing feeling of having met some of the best people within our industry.
#iCeeFest might only have been in its 5th edition, but the festival is already a massive success: the festival took place over 2 days and brought together over 3,000 attendees, 137 international speakers, 60 hours of content, 17 countries represented. Impressive.
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Among the speakers were major international media and content publishers (Vice, CNN, Le Monde, Netflix, …) as well as many amazing agencies and professionals from across the world (BBH London, Uber, Google, ..) and your truly, of course.
My Presentation: Organic Reach Isn’t Dead
This has become one of my favourite topic, mostly because I truly believe organic reach is still very much a tool we, marketers, can leverage.
I let you enjoy my presentation.
#iCeeFest will be back next year in Bucharest. Make sure you’ll be there, I will.
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