It looks like all social networks are competing for top spot for breaking news. With Twitter launching Moments, Facebook is now allocating resources to build a breaking news app and, naturally, Snapchat is prepping up for a similar update. Or is it?
Also Read: Here Are a Few Snapchat Etiquette Basics
The latest update comes to strengthen Snapchat‘s most prominent collaborative feature – Story. A few days ago, many users spotted a ‘Breaking News’ filter on a Snapchat Story in LA. It looked like a… live TV news coverage sort of thing.
Whoa, breaking news filters in #LA @Snapchat story. Wonder if @liahaberman saw this yet… pic.twitter.com/GhkGrHfQDp
— Jeremy Lowe (@jeremyElowe) October 14, 2015
Although Snapchat has stayed quiet about this latest development, it’s true that it’s not the first time it launches special filters in absolute silence. More specifically, the app is known for rolling out localised filters, that are available only to users in specific areas, as well as local stories. So this just might be another case of a geofilter.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
In any case, given Snapchat’s popularity and its focus on bespoke content and content discovery, we think that, introducing a breaking news functionality, would be a great addition to the app. What do you think?
[wysija_form id=”5″]
More from Snapchat
Snapchat Offers A Closer Look At Its “One-Stop Shoppers”
As Snapchat's Footprints retail insights series continues, this week explores the behaviours of the so-called "big box shoppers" - Snapchatters …
Snapchat Introduces ‘Snap Originals’ Exclusive Shows With Interactive AR Experiences
Snapchat is debuting Snap Originals - exclusive Shows featuring interactive experiences that users can actually step into and share with …
Snapchat Adds New Ad Options Just In Time For The Holiday Season
Snapchat is rolling out several new advertising options to help brands with their eCommerce efforts this holiday season.
