It looks like all social networks are competing for top spot for breaking news. With Twitter launching Moments, Facebook is now allocating resources to build a breaking news app and, naturally, Snapchat is prepping up for a similar update. Or is it?
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The latest update comes to strengthen Snapchat‘s most prominent collaborative feature – Story. A few days ago, many users spotted a ‘Breaking News’ filter on a Snapchat Story in LA. It looked like a… live TV news coverage sort of thing.
— jeremy lowe (j. lowe) (@jeremyElowe) October 14, 2015
Although Snapchat has stayed quiet about this latest development, it’s true that it’s not the first time it launches special filters in absolute silence. More specifically, the app is known for rolling out localised filters, that are available only to users in specific areas, as well as local stories. So this just might be another case of a geofilter.
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In any case, given Snapchat’s popularity and its focus on bespoke content and content discovery, we think that, introducing a breaking news functionality, would be a great addition to the app. What do you think?
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