Snapchat's 'Our Story' Goes Local • Snapchat • WeRSM

Early in 2014, Snapchat rolled ‘Our Story’, a collection of images aimed at giving people a glimpse of experience from live events. Now Snapchat ads local flavour to its feature, giving users in specific areas a taste of what’s going on near them.

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Our Story is a video and image feed that it’s visible to friends or people who follow it for 24 hours. According to TechCrunch, which broke the news, the new, enhanced ‘Our Story‘ feed will offer content from locals by locals and it’s currently being tested among a small group of users. On Friday, Snapchat ran a feed named ‘TGIF’ which featured images from users in Los Angeles.

Snapchat‘s ‘Our Story’ has been greatly successful not only with users but also with brands as well – with Samsung sponsoring a feed during the American Music Awards. So it was only a matter of time before Snapchat took it a step further and making it more tailored.

#Snapchat’s Our Story has been adopted successfully by users and brands. It now goes local.

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It’s not the first time Snapchat leverages the power of location to offer its users a tailored experience. Earlier in 2014, it debuted community geofilters which users can applied on their images and where visible and available to those who were in the same area.

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Image courtesy of TechCrunch.