Remember we wrote about Twitter‘s “super secret” Project Lightning earlier in the year? Well, it’s just been launched, and it’s actually called “Moments”. And with that, Twitter has just made the biggest launch in it’s history, since it was invented.
Also Read: What Is Project Lightning And What Does It Mean For Twitter?
Back in June we wrote about Project Lighting, a new feature that Twitter was testing at the time. It’s actually not called Project Lightning, but “Moments”. It’s only a day or so after Jack Dorsey took over as Twitter’s CEO, and Twitter has just made the biggest change to its service, with the new feature. Moments is a curated service that can be found as a button in the Twitter app and it allows users to follow live events like TV shows, news, etc.
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Users who click on a moment are taken to a dedicated screen for the event that includes Tweets, Vines, GIFs etc about the event. The user doesn’t have to follow anyone specific to get this info – it is a “curated overview” of the event as it happens from many others who are creating content about it. A user can of course “follow” a moment, to get all relevant tweets in his/her feed.
It not only gives any user a view of a live event as it happens, but also what happened afterwards. Anyone can also embed moments and share them outside Twitter. Great news for events organisers!
Moments are curated by Twitter employees, but you can also find Moments from publishing partners like the Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and Washington Post. More companies will of course follow.
We know that Moments is only available in the US so far (you can view one outside the US if you have the link to it). If you want to see a moment, just update your Android, or iOS app today, or visit Twitter.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
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