A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
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Users of Douyin - the Chinese version of TikTok - who are under the age of 14, will not be able to use the app for more than 40 minutes a day.
TikTok is partnering with Mediaocean to allow brands to manage TikTok ads through the omnichannel advertising platform.
App analytics firm, App Annie, reports that Android users now spend more time watching videos on TikTok than on YouTube.
TikTok has issued a set of best practices for marketers and eCommerce brands to improve their video ad performance.
TikTok has created an API for its in-house influencer marketplace that lets early partners access first-party real-time campaign data.
TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads.
TikTok is adding nine new Marketing Partners in Southeast Asia, and adding a specific Campaign Management subcategory.
TikTok is expanding its partnership with Shopify to make it easier for users to buy things they see on its platform.
TikTok is offering an experimental toolset called Effect Studio, to allow developers to create AR effects and experiences.
TikTok has compiled and published a complete guide to creating impactful content and ads on its platform, pointing to a variety of free resources.
TikTok has announced a new partnership with Vimeo and Canva to help small businesses create campaigns more easily.
TikTok is introducing several new changes for teens aged 13-17 to further enhance the safety and privacy of its younger users.
TikTok is sponsoring the US Cyber Team to encourage and inspire young people from all backgrounds to pursue a career in cybersecurity.
TikTok has begun testing TikTok Stories, a new ephemeral content format for the platform, that disappears after 24 hours.
TikTok and Publicis are joining forces to offer brands access to exclusive research and a bespoke incubator program.
American Airlines is giving 30 minutes of free TikTok access on all single-aisle planes equipped with Viasat WiFi.
TikTok launched a new creative campaign asking its community to rethink iconic advertising campaigns from the past - in TikTok style.
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