TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.
The new features were introduced by TikTok’s director of the Creator, Kudzi Chikumbu.
Chikumbu explained in a blog post: “We’re always exploring new ways to amplify the voices of our creator community and celebrate the innovative content creators share on TikTok. Inspiration can come from anywhere, and it’s important that creators are equipped with the right tools that allow TikTok to continue being a place where creativity is celebrated and individually credited.” TikTok also noted that equitable creator amplification is important for creators, especially the BIPOC (Black, Indigenous, and people of color) creator community.
With this new set of tools, TikTok users will be able to easily credit, mention, and tag a video in the description of their own video. TikTok will also introduce prompts throughout the posting process to encourage users to credit Creators.
To use TikTok’s new Creator crediting tools, you should:
- Create or edit a TikTok video
- Tap the new video icon on the posting page
- Select a video they have liked, favorited, or posted, or that has used the same sound
- Once selected, the video tag will be added as a mention in the caption.
Chikumbu concluded, “It’s important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work. We’re eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.”
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