TikTok last week announced the launch of TikTok Academy, a new education platform to help marketers develop TikTok expertise.
In an effort to help teams become better at using its platform for business, TikTok has launched TikTok Academy, a new global education platform, “providing not just the ‘how-tos’ of TikTok but also the key insights that will enable media and creative excellence on the platform.”
Related | TikTok Makes It Easy To Credit Creators
The platform is described as “an always-on, curated learning experience” aimed at educating audiences around the world on how to “best utilize TikTok for Business” through a range of courses to turn digital marketers into TikTok professionals.
Those who enrol in TikTok Academy will experience gamified interactive courses, quizzes, tokens and badges. Badges are awarded each time a participant successfully completes a course and can be shared easily on social media. For teams, badges are awarded to individuals, not to the company they work for.
TikTok Academy was created for all kinds of audiences – from the most junior to the most senior experience levels, across disciplines and job functions. It seems perfect for anyone who wants to learn how to use TikTok more effectively, regardless of the size of their company or their specialization.
“TikTok Academy has been a tremendous resource for our organization – enabling us to become subject matter experts in all facets, capabilities, and applications of the TikTok platform,” said Brendan Slattery, Associate Director of Partnership Development at Kinesso, an IPG Agency. “From new hires to our leadership teams, the curriculum is hyper-relevant to all levels of our organizational needs.”
Currently, TikTok Academy is launching two curriculums: The 101 Course and the Small Business Course.
The 101 Course (2-4 hours) includes a global overview of TikTok’s product offerings, how it keeps its platform safe for brands, its creative best practices, and more.
The Small Business Course curriculum comes as four 15-minute lessons that were specially designed for small and midsize businesses that will be able to learn how to create their Business Account, make engaging videos, connect with their audience, and drive sales with the platform’s tools, features, and advertising solutions.
You might also like
More from TikTok
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.