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Messenger and Instagram have teamed up with Cosmopolitan on a new interactive AR video calling Group Effect created for NYE.
Instagram has introduced the ability for users to embed profiles on websites and an 'IG Playback' feature.
Instagram has added the ability for users to reply to comments on posts with short video Reels that appear as colorful stickers.
Later conducted a study analyzing 18M Instagram feed posts and found how many hashtags maximize reach and engagement on Instagram.
In an effort to keep up with its competitor, Instagram is adding two new audio options to Reels that are already available on TikTok.
Instagram has rolled out a new "Add Yours" sticker in Stories to give users more ways to collaborate and discover new people to follow.
Instagram is bringing back support for Twitter Card previews that are automatically generated when you share an Instagram post on Twitter.
Ad design platform Creatopy released a case study comparing the performance results of ads run on TikTok vs. Instagram Reels ads.
Instagram now lets users post from desktop, co-author posts, publish fundraisers, add music-focused effects to videos, and more.
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an upgrade.