Facebook has launched Facebook Stories in Ireland, paving the road for a worldwide rollout in the coming months.
Facebook Stories are a lot like Snapchat stories. Of course that also makes them look a lot like Instagram Stories. Facebook Stories let you share ephemeral photos and videos in a slideshow that disappears after 24 hours. And like on Instagram, Facebook Stories appear in little circles at the top of the News Feed, on both iOS and Android.
But why would Facebook add Stories and compete with its own Instagram platform? Because much like Instagram, Facebook also wants to be the one app where you do everything.
The way we share on Facebook has changed a lot. From simple text updates, our feed is now filled with countless photos and videos. It has got much more visual, and users are looking for new ways to share even more instantly with their friends. That’s what Stories are really about.
Of course, the immediate success of Instagram Stories, which now count over 150 million monthly active users, is no stranger to Facebook’s willingness to add them to its interface. That, and the fact that it probably will annoy Snapchat as well.
Would you use Stories? Do you think Facebook is trying too hard?