Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually work.
Horror movie 'requel' Scream got a temporary custom reaction on Twitter last week, paving the way for new promotional opportunities.
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and Millennials, driving user growth.
Buffer and Animoto ran a test to find out the effectiveness of vertical video versus square video on Facebook and Instagram. Here is what they found out.
Instagram is adding the ability to post on multiple accounts at the same time. The feature is rolling out to iOS users only for the moment.
Welcome to the new edition of our 10 most talked about TV ads on social media. Apple stays on top with the Apple Watch, with Audi just behind. This week's new comers are eBay, Ford, …
Following the Apple Event, Apple did, of course, place both the iPhone XS and the new Apple Watch in the top 10. Surprisingly, however, it is Audi who ranked #1.
This week's is a first: the entire top 4 remained unchanged! If it wasn't for a double entry from Samsung and the NFL's answer to Nike and Kaepernick...
This week's #1 'Dream Crazy' by Nike, featuring Colin Kaepernick brought in $48 million in earned media within 24 hours of its launch.
The "time well spent" movement is coming to Facebook. The company is working on a new feature that will show users how much time they spend on its platform.
You’ve probably heard many different titles thrown around in the industry - community manager, social media producer, social media manager? You might know what they mean, but what about being a social media strategist? But …
Instagram will not bring back its reverse chronological feed, so you might as well get used to its algorithm and understand how it works. So you can beat it of course.
You wanted to try it, that's normal. There was a lot of buzz about it. But this morning you woke up and realised you didn't really want a Vero account. Here is how you can …
Burger King is known for taking on its competitors directly, in its advertising campaigns. But its latest Twitter campaign for the new BK spicy chicken nuggets, takes this habit to another level. It all begins with …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …
Facebook is rolling out a new feature that lets you create a video slideshow from your mobile photo album, without the need for any video-making skills of course. Each slideshow comes animated and has background …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …