Welcome to the new edition of our 10 most talked about TV ads on social media. This week’s number one will not be a surprise. ‘Dream Crazy’ by Nike, featuring Colin Kaepernick brought in $48 million in earned media within 24 hours of its launch. Hard to beat.
Which one is your favorite?
#1 – Nike, ‘Dream Crazy’ Featuring Colin Kaepernick
#2 – GEICO, ‘Everything Sticks to Stefon Diggs’
#3 – Marvel’s Spider-Man , ‘Be Greater’
#4 – JOY by Dior, ‘The New Fragrance’
#5 – Mazda, ‘Chase the Sun’
#6 – GEICO, ‘Buckle Up’
#7 – McDonald’s, ‘Sweater’
#8 – State Farm, ‘She Shed’
#9 – JPMorgan Chase, ‘Mama Said Knock You Out’
#10 – American Express, ‘The Future’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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