You might be seeing the infamous ‘Skip Ad’ button less often from now on, as YouTube is now rolling out it’s non-skippable ads to many more creators.
Following the limited introduction of its non-skippable ads to a select few creators, YouTube has now announced that the ads are coming to many more. In a video uploaded on its official Creator Insider channel recently, the company announced that all of its advertisers from the YouTube Partner Program will be getting access to the non-skippable ads, giving them the opportunity to earn more money from ads on their channels.
So, starting this week, all channels that are already able to monetise their videos will be getting the ability to run non-skippable ads. Although the inability to skip ads is unpopular with most users, brands are willing to spend more on them.
But they shouldn’t expect to be able to run 2-minute ads or long-form videos, as the maximum length for non-skippable ads is only 15 to 20 seconds. For users who usually skip an ad after the usual 5 seconds, 3-5 times that time might annoy them of course. For this reason, creators who don’t have very loyal audiences should be careful when using the ads.
The feature will be activated automatically, and or all previous uploads as well, but creators can deactivate them if they notice trouble in terms of viewership or earnings. For this reason, creators will also be provided with tools that can track the ads’ performance.