As more people watch YouTube on their TVs, Google Ads is making Video Action campaigns available on Connected TVs.
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YouTube Sports is a new effort to cater to sports fans with a "refreshed" destination on its platform: YouTube.com/Sports.
You might be seeing the infamous 'Skip Ad' button less often from now on, as YouTube is now rolling out it's non-skippable ads to many more creators.
YouTube has introduced four new features that help advertisers target audiences more effectively, personalise and customise video ad creative, tell stories with their ads, and measure ads more effectively. Online video ads have a clear advantage …
Everyone hates 30-second unskippable ads, and YouTube knows it. The company has now announced that it will be phasing out the format in 2018, concentrating instead on shorter ads. This is meant to offer a better advertising …
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