YouTube has announced a new Copyright Match Tool that will help creators on its platform find out if others have re-uploaded their content on other channels.
It’s very frustrating for content creators when their content is uploaded to other channels without their permission, as it’s very time-consuming to search for re-uploads across YouTube manually. To make it easier for them, YouTube has announced that after testing its new Copyright Match Tool for the past year it will now start rolling out to creators who have more than 100,000 subscribers.
After monitoring usage over the next few months, it plans to roll out to all creators on its YouTube Partner program soon.
In a blog post last week, Product manager at YouTube Fabio Magagna explained that creators already have “a number of ways to protect their copyright” on the platform but that YouTube is doing more to help them, saying that the new tool “is designed to find re-uploads of your content on other channels.”
“After you upload a video, YouTube will scan other videos uploaded to YouTube to see if any of them are the same or very similar” he explains. “When there is a match, it will appear in the ‘matches’ tab in the tool, and you can decide what to do next.”
To use the tool effectively, creators need to remember a few things:
- It’s important that they are the first person to upload a specific video to YouTube. The time of upload is how YouTube determine who should be shown matches.
- The tool is intended to find full re-uploads only. Clips of content can be reported through YouTube’s copyright webform.
- Once the Copyright Match Tool finds a match, creators you can choose to do nothing, to get in touch with the other creator, or request that YouTube removes the video. When a creator requests removal of a video, they can do so with or without a 7-day delay. This will allow the uploader to correct the issue first. All takedown requests “will be reviewed to make sure they comply with YouTube’s copyright policies.”
- Before taking action, creators need to “carefully evaluate each match” to make sure they actually own the rights to the matched content ensuring that “it infringes on [their] copyright.” Creators should not file copyright takedown requests for content that they do not own exclusively. This could include public domain content, for example. Finally, creators should consider “whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse.”
The new Copyright Match Tool is not Content ID; however, it uses “similar matching technology.” Magagna explains that it is “a unique tool designed especially for YouTube creators who have problems with unauthorized re-uploads.”
You might also like
More from Youtube
YouTube Now Lets You Add A Voiceover To Your Shorts
YouTube is adding one of its most-requested features to Shorts; the ability to add a voiceover, like narration and original …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
YouTube Introduces New Tools And Features In Support Of Shorts
YouTube's product development team has announced the addition of several updates that will enhance the creation and experience of Shorts.