Social media have proved to be the ultimate platform that brands were waiting for, to really get into Advocacy marketing techniques. Brand advocates are people, regular people, who will spread awareness and promote products or services in a more personal way. Some even say that brand advocacy is the way to pass a brand’s marketing effort onto its own customers. And this customer empowerment is actually great news!
Also Read: Advocacy – Consumers Do Follow Social Media Recommendations
Brand advocates require a well prepared strategy to identify, recruit and activate them. But even then, you will need to keep them motivated in order to have a longer-lasting activation that will really benefit your brand.
Of course advocates love your brand and this is the main reason why they accepted to play the game, and to represent you out there on Social media. Of course they are proud to be your ambassadors. But still, you will have to reward them to keep them going.
Our opinion is that advocates should never be paid. Especially when there are many other ways to reward and motivate them even more!
Take a look at the Top 10 Ways to Reward Brand Advocates, as prepared by Zuberance, one of the leading Brand Advocacy agency in the world. It is basically all about making your brand advocates feeling special to you and their friends:
- Sneak Peaks – let them see your new products or services before everyone else
- Special Events – for advocates only, build that feeling of being special
- Exclusive offers – for them and their friends
- Early access – share your content with them before everyone gets to see it
- Ask for their opinion – they will love the idea you want to listen to them
- Company leaders – give your advocates the opportunity to meet and discuss with your top executives
- Non-profit – make donations on their behalf
- VIP – give them VIP services and access to your products
- Importance – let them know how much they matter to you
- Honor them – Showcast them at every opportunity
Brand advocates are the new way to market and promote end-customer products. I personally was one of the first to manage brand advocacy programs locally and I can confirm that this really works. Try it.
Related Stories:
- How and Why You Should Activate Social Influencers for Your Brand
- 17 Types of Content People Love to Share
- How You Can Use Social Media to Increase In-store Sales
You might also like
More from Experts Talk
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
