Have you ever wondered why your social media marketing efforts are not paying off? You have spent a considerable amount of time crafting a social media strategy for your business, but something is amiss. Something …
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Since your brand or business is on Social Media, it is very likely you will have to deal with negative comments at some point. These will require to be dealt with so that they do …
Many businesses are still worried about engaging on social media. Why? Because they fear it may backfire and give unsatisfied customers an opportunity to openly complain and criticize the company, the brand and its products.One …
Crisis is not a new concept to businesses. Even before the advent of social media, crises took place all the time. PR crises, leadership crises, financial crises. However, now that more and more businesses start …
What would you do if an airline lost your luggage? Complain to a manager? Send them an angry email? Take it to Twitter?Well, the latter is exactly what one disgruntled flyer did. But when he …
"Crisis, crisis, crisis". Nowadays, this is the most repeated word after "Love" or "Facebook". Love hurts, but Facebook or Twitter or any Social Media can hurt your business a lot. After all, we are dealing …
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Why Two Social Media Managers Are Better Than One
One really is the loneliest number when it comes to social media. It doesn’t matter if you are social media manager for one brand or if you have many clients. You should be aware of …