Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the most important parts of any successful campaign is effective audience reach - which is why …
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Twitter shares three crucial data-driven, and actionable best practices to help you maximize your video ads strategy on its platform.
Twitter is the latest social network to crack down on cryptocurrency scams which have seen a sharp rise in the last few months on social media.
Following revelations about Russia-led interference in the 2016 U.S. presidential election, Twitter has banned Russia Today and Sputnik from running ads on its platform. Twitter has been facing criticism over alleged (and now proven) use of …
Burger King is known for taking on its competitors directly, in its advertising campaigns. But its latest Twitter campaign for the new BK spicy chicken nuggets, takes this habit to another level.It all begins with …
Last week, Facebook disabled its self-reported interest categories when a report claimed that advertisers could target anti-Semitic interest categories. But Facebook isn't the only social platform that has a problem. Twitter has a slightly bigger …
Welcome to the latest edition of this week's top social media trends! Twitter will promote everything you do for $99/month, Converse does Millenial marketing and Facebook updates Messenger.Twitter does not know how to get more advertising …
Video has become one of our most important channels when it comes to reaching and engaging audiences. That's why Twitter continues to develop opportunities to monetise video content. Its latest feature - pre-roll ads in Periscope videos on …
Ahead of the festive season, Twitter is launching a new campaign objective and changing the name of another to better reflect the actions it drives. Compared to Facebook, Twitter has a pretty underpowered set of advertising tools. …
Welcome to another mashup of the week's most important social media news. And it has been a busy one again, especially thanks to Facebook and Twitter!Facebook believes video is the future, and the company is proving …
Twitter stickers were introduced just a few weeks ago, but they may already be the new way for Twitter to make some money.According to the company, users are adding stickers to "millions of photos" since their …
In a recent interview, Chris Le'Cand-Harwood said that "social media is what great marketing has always been: word-of-mouth." It's true! The success of any social media campaign has to do with the "buzz" it generates online. And that's exactly what Twitter's …
A while back, I wrote about how Twitter Ads really drive movie ticket sales with effective marketing activities. And that's not all it seems. New research suggests that Twitter video ads drive receptivity and brand …
Twitter needs to start making a lot more money, and to do so the company really needs to up its ads game. And it seems like it's doing just that, testing a new Ads Manager …
In the last few years, Twitter ads have become a big part of the promotion of major film productions on social media. Whether with organic or paid activities Twitter is big on film. Some recent new movie …
It’s been a busy week for Twitter, and it seems to be enjoying the buzz created by the #RIPTwitter rumours. Nevertheless, the company really needs to pull its act together because it's not growing fast enough and not …
Twitter's Moments feature is only two weeks old and the company is already trying to find ways to monetise it, looking at how brands can start integrating into the experience. It is doing so with …
Just when we thought that Facebook videos were about to conquer the social media content space, it looks like there's another contender for video content provider of the year. And it's none other than Twitter! Also …