According to reports, TikTok has developed a new business registration option that will help categorize business listings and add authority to brands.
According to a recent Tweet from social media commentator Matt Navarra (via YasserM86), TikTok will soon be launching a new business registration option that will push the platform’s expansion into eCommerce and enable brands to list their business category on their TikTok profile.
Related | TikTok Tests New Option to Tag Other Users In Videos
The new option will also allow registered brands to access new business features ahead of the rest. The screenshot shows that the new ‘Business registration’ option is already available to some TikTok users in their Business Suite settings.
TikTok has a new ‘Business Registration’ feature
h/t @YasserM86 pic.twitter.com/FRS5A0FWFA
— Matt Navarra (@MattNavarra) November 25, 2021
The new option will differ from verification badges in that it provides an extra level of authority to a business identity – so businesses shouldn’t expect to receive a blue verification badge.
The new registration process requires various additional company details from brands to display their business category on their TikTok profile. The new process will also allow the platform to access more data about businesses and possibly help it categorize pages into different eCommerce listings within the app.
Among other things, the more detailed listings will also help to make it easier to drive purchase action from profile visitors.
TikTok’s eCommerce push represents a step closer to helping users monetize their creative efforts, as other major social media platforms already provide better business models and shared revenue systems.
Meanwhile, social commerce continues to grow, with an increasing number of platforms adding to the ranks of live-stream in-app shopping experiences. A few days ago, Twitter became the latest platform to provide a live in-app purchase option, launching the new live stream shopping events beginning with a Walmart Cyber Week broadcast.
YouTube also debuted a similar option earlier this month, with Pinterest and Instagram preceding it shortly before. Ahead of this game is Douyin, the Chinese version of TikTok, which now absorbs most of its revenue from in-app purchases.
Although the introduction of the new business registration option is not immediately associated with the expansion of the platform into live social commerce, the development represents an extra level of authority to the business presence on TikTok, as well as an improvement that will allow brands to better communicate their identities to users.
You might also like
More from TikTok
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation.TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
TikTok Academy: A New ‘TikTok For Business’ Education Platform
TikTok last week announced the launch of TikTok Academy, a new education platform to help marketers develop TikTok expertise.
How Effective Are TikTok Spark Ads?
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …