According to reports, TikTok has developed a new business registration option that will help categorize business listings and add authority to brands.
According to a recent Tweet from social media commentator Matt Navarra (via YasserM86), TikTok will soon be launching a new business registration option that will push the platform’s expansion into eCommerce and enable brands to list their business category on their TikTok profile.
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The new option will also allow registered brands to access new business features ahead of the rest. The screenshot shows that the new ‘Business registration’ option is already available to some TikTok users in their Business Suite settings.
TikTok has a new ‘Business Registration’ feature
h/t @YasserM86 pic.twitter.com/FRS5A0FWFA
— Matt Navarra (@MattNavarra) November 25, 2021
The new option will differ from verification badges in that it provides an extra level of authority to a business identity – so businesses shouldn’t expect to receive a blue verification badge.
The new registration process requires various additional company details from brands to display their business category on their TikTok profile. The new process will also allow the platform to access more data about businesses and possibly help it categorize pages into different eCommerce listings within the app.
Among other things, the more detailed listings will also help to make it easier to drive purchase action from profile visitors.
TikTok’s eCommerce push represents a step closer to helping users monetize their creative efforts, as other major social media platforms already provide better business models and shared revenue systems.
Meanwhile, social commerce continues to grow, with an increasing number of platforms adding to the ranks of live-stream in-app shopping experiences. A few days ago, Twitter became the latest platform to provide a live in-app purchase option, launching the new live stream shopping events beginning with a Walmart Cyber Week broadcast.
YouTube also debuted a similar option earlier this month, with Pinterest and Instagram preceding it shortly before. Ahead of this game is Douyin, the Chinese version of TikTok, which now absorbs most of its revenue from in-app purchases.
Although the introduction of the new business registration option is not immediately associated with the expansion of the platform into live social commerce, the development represents an extra level of authority to the business presence on TikTok, as well as an improvement that will allow brands to better communicate their identities to users.
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