Twitter is the latest major social media platform to launch live-stream shopping experiences, beginning with a Walmart Cyber Week broadcast.
Twitter catching up with other social platforms like YouTube, Instagram, and Pinterest, and starting to offer on-platform live-stream shopping experiences. The feature, which builds on maximizing eCommerce activity by delivering immediacy and engagement through shoppable live events, was announced earlier this week.
Related | Twitter Gets Closer To Launching Authenticated NFT Profile Images
Compared to the other shoppable experiences on competing platforms, Twitter’s version of live-stream shopping events will display shopping options right below the video feed of the broadcast, along with a live tweet discussion around the event users can join, and a Shop tab featuring all the products mentioned during the broadcast.
Twitter will test its first-ever shoppable live stream on iOS and desktop with Walmart during a Cyber Week special featuring singer, songwriter, dancer, and social media superstar Jason Derulo.
Starting November 28 at 7 pm ET, people can watch and shop from @Walmart, where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests, and more.
The American retailer chain is not new to the concept as it has already previously participated in live-streaming shoppable experiences on TikTok and Snapchat. Walmart has also posted a new job position last summer where it sought to hire a blockchain expert to expand on its digital currency strategy.
Twitter has started to expand into in-stream shopping options over the past year. In July, the platform has also launched a live test of its coming Shop module for business profiles, and in October it rolled out professional accounts for all businesses in the US.
The use of Professional Twitter Accounts gives businesses the opportunity to grow and strengthen their presence on the platform and gives brands the opportunity to create more in-stream engagement.
Featured Image: Twitter
You might also like
More from Twitter
Elon Musk To Twitter Employees: Commit to Hardcore Working Hours Or Be Fired
In an email sent to all remaining Twitter employees, Elon Musk asked everyone to commit to "hardcore working hours" or …
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Twitter Is Getting A New (Iconic) Look
Twitter is getting a new look thanks to a new and more cohesive set of icons that will be used …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
