TikTok is celebrating its mission of inspiring creativity and bringing joy as the video-sharing platform reaches more than 1 billion users every month.
Earlier this week, TikTok’s meteoric rise reached a major milestone, as 1 billion monthly users come to the platform to be entertained as they learn, laugh, or discover something new.
“We’re honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars,” writes the TikTok team in a public “thank you” post on the platform’s blog, titled “Thanks a billion!”
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TikTok’s team is also celebrating its worldwide, diverse users, explaining “the creators who inspire us, the artists who launch chart-breaking albums, the brands who help us discover and connect with products we love, the communities who lift us up, and all the people who keep us laughing and dancing.”
TikTok, while relatively new as a video-sharing platform, recently overtook YouTube in terms of average watch time and has been actively increasing how brands can engage with their audiences.
These include creating its Creator Marketplace (an in-house infrastructure to manage brand-influencer collaborations), providing easy ways for advertisers to make strategically designed native content out of fine-tuned templates, facilitating campaign optimization with first-hand data, and even finding a job.
During the year, TikTok has forged various strategic partnerships to streamline processes with creators and advertisers, from integrating TikTok ads within Mediaocean, collaborating with Shopify to allow merchants direct access to sales from ads on the platform.
Earlier this summer, TikTok increased the permitted video duration from 60 seconds to 3 minutes and started developing its own AR development platform.
Featured image: TikTok
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