TikTok is launching ‘TikTok Resumes,’ expanding its platform’s use as a new channel for creative recruitment and job discovery.
Back in May, we reported that TikTok was beta testing a new feature that lets employers target Gen-Zs and list their jobs on the platform.
Last week, TikTok officially announced that the new feature called ‘Resumes’ is now open as part of a pilot program, in the US – allowing applicants of entry, associate, and senior-level positions to post a video resume, and creatively narrate their skills and accomplishments in full TikTok style.
Many companies have already joined the pilot: Shopify, Target, Chipotle, NASCAR, the Detroit Pistons, Abercrombie & Fitch Co., and others. TikTok itself has already detailed job openings on a dedicated website to connect job supply with demand.
The site allows users to search through job offers, post their TikTok resume via the app, and submit it to apply for specific jobs.
In addition, the dedicated website provides suggestions for a more successful application, as well as ideas from the creators people can follow and be inspired by.
“We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways,” explains Nick Tran, Global Head of Marketing at TikTok. “#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”
TikTok has witnessed the rise of career and job-related creative content and is using this opportunity to expand the use of its platform for recruitment. The built-in video creation tools on the app offer an opportunity to easily create and upload video descriptions of one’s own talents and skills, while companies that appeal the most to young job applicants can have a new way to discover talent.
The site will be accessible via a number of entry points, including the TikTok Discover page. At present, the feature connects companies and applicants only in the U.S. and applications must be submitted between July 7 and July 31 to participate in the first round of openings.
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