TikTok is increasing the maximum length of videos that users can upload on its platform, from 60 seconds to three minutes.
TikTok is giving users more time in which to unleash their creativity, “paving the way for even richer storytelling and entertainment,” by allowing them to create longer videos. Up until now, most users could only upload videos that were up to 60 seconds long, but now TikTok is increasing this limit to three minutes.
Some creators have been able to test the new feature and upload videos that are up to three minutes long, and TikTok will bring the expanded format to all users within the next few weeks. As soon as you get access, you will receive a notification letting you know.
The new feature makes it unnecessary to break down longer videos into separate parts, thus giving creators a “little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools.”
Furthermore, longer videos provide a bigger “canvas to create new or expanded types of content” on the video-sharing platform.
The ability to record and upload longer videos on TikTok also makes a lot of sense following the release of Jump –
Longer videos are also expected to bring more engagement – especially on content like recipes.
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