TikTok is expanding its partnership with Shopify to make it easier for users to buy things they see on its platform.
The announcement reveals new features that help Shopify merchants create engaging, organic content for the platform, to send consumers directly to their online store for checkout, making the consumer journey from explore to buy, a lot easier.
Blake Chandlee, President, Global Business Solutions at TikTok, commented that the shopping experience is “rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention.”
“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key” explains Harley Finkelstein, President of Shopify. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world.”
TikTok’s discovery algorithm allows anyone and anything to be discovered and brands can use this to their advantage to reach a broad audience, no matter their starting point.
Any single TikTok has the power to drive new shopping trends and must-have purchases. That’s why the short-video entertainment platform is experimenting with new commerce opportunities.
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