TikTok has announced a new partnership with Vimeo and Canva to help small businesses create campaigns more easily.
The two platforms will now be integrated into TikTok, to streamline publishing on the platform’s Ads Manager, and allow small business owners to quickly create ad campaigns and run them directly on TikTok.
Small businesses can now use “Vimeo Create,” an AI-driven video production tool that allows advertisers to produce and publish ads, in minutes, directly through TikTok’s Ad Manager.
The new tool will offer templates that have been specifically designed by TikTok and Vimeo together, to develop optimized video content that can easily resonate within the TikTok community.
“TikTok is a vital channel for reaching and converting customers online, but for SMBs that are limited on resources, video is often too complex and expensive to do well,” explains Richard Bloom, SVP, Business Development, Vimeo. “Vimeo Create fundamentally simplifies the process of creating professional-quality content at scale.”
The partnership with Canva, on the other hand, introduces small businesses to a library of more than 50 TikTok ad templates, making content creation almost effortless. The integration between TikTok and the platform introduces a new Publish End Points tool, designed to bring ease and simplicity for creators to natively publish directly to TikTok.
With the official partnership confirmed, both Vimeo and Canvas have now joined the TikTok Marketing Partners program.
They are also the first two partners to be added to TikTok’s all-new Creative Tools subcategory of Creative Partners.
“Small businesses are the heart and soul of our communities, and we’re always thinking of new ways to help them create, connect and thrive on TikTok,” said Melissa Yang, TikTok’s Head of Ecosystem Partnerships. “Our partnerships with Vimeo and Canva not only save time and streamline creative processes, but yield tangible results for small businesses owners looking to reach new audiences after such a challenging year.”
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