The Top 5 Social Media News Of This Week

21shares

Everyone talks about influence these days. Yet, no one can really agree on what it means exactly. Is it the reach your posts have? Is it the number of followers you have? Is it the number of engagements you get? Well, in fact, it is a bit of all this, and none of these at the same time. Influence is measured differently depending on the objective you have.

Influence is measured differently depending on the objective you have.

Click To Tweet

If you like our stories, there is an easy way to stay updated:
Follow @wersm

When it comes to influencing consumer though, then it all becomes clear: influence is measured as to the extent to which you can make someone buy a product or service. And at this game, it seems that Instagram is the most powerful social media platform – better than Facebook, or even celebrities!

On other news this week, Tumblr confirmed it is the king platform for GIFs, Buffer is now a complete social media management dashboard, and MINI believes you cannot skip an ad fast enough.

So are you ready for this week’s Top 5 trending news on We are Social Media?

	Instagram Is Now The Most Influential Social Marketing Platform – According to a recent study commissioned by Takumi – a Japanese app which connects Instagram influencers with brands – Instagram is now the most effective social media marketing platform. Yes, Instagram, and in front of Twitter, Facebook and even YouTube.
	Buffer Has Introduced A Powerful Social Media Calendar – Buffer has been working relentlessly on improving its product, with new and interesting updates. The latest one promises to transform your account from a place to share links and updates, to a more comprehensive social media management suite.
	4 Steps To Choose The Right Social Media Platforms – “Facebook, Twitter, Instagram, Snapchat, Google+, Vine, YouTube, Periscope, LinkedIn. How in the world will I ever do it all!? My life is over. This is impossible! How do people do it? AHHHH!”
	Now You Can Easily Make Your Own GIFs In Tumblr – I scream, you scream for… GIFs. Yes! GIFs. They are everywhere. On Twitter, Facebook, and on Tumblr. And Tumblr now has a tool to help you create GIFs out of your videos. Cue, the GIF Maker!
	The Mini Cooper Challenge: How Fast Can You Skip? – Admit it. Each time you have the opportunity to “Skip Ad” on YouTube, you do it without feeling any guilt. And in this cool Mini Cooper campaign, you are actually given a reason to do it; in fact, you are encouraged to do it.