Admit it. Each time you have the opportunity to “Skip Ad” on YouTube, you do it without feeling any guilt. And in this cool Mini Cooper campaign, you are actually given a reason to do it; in fact, you are encouraged to do it.
Also Read: Facebook Rolls Out 360 Video To Ads And iOS
To celebrate the launch of the new Mini back in June 2015, Kinetic Singapore created a YouTube Pre roll ad that invites you to click on the Skip Ad button as fast as you can. The reason? You’re competing against the new Mini Cooper itself.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The concept works perfectly, and in accordance with the Mini Cooper’s brand image. It is targeted to the young (or those who feel young in some way), and those with a taste for speed and fun. The ad even uses YouTube‘s native “You can skip to this video in…” countdown to prepare you for the race. Once it turns to zero, users have to click as fast as they can, before the Mini Cooper zooms off!.
The ad just works and it succeeds in gamifying an annoying characteristic of online videos and turning it into an asset! Kudos!
[wysija_form id=”5″]
More from Creative Campaigns
Byte, The New Vine, Has Finally Launched Its Beta Test
Eighteen month after Dom Hoffman announced he would relaunch Vine, his new app, Byte, has finally launched as a closed …
CALM Reflects Helpline Calls In ‘Ringing’ Street Displays
Suicide is the single biggest killer of men under 45 in the UK. An innovative digital outdoor campaign aims to …
Arby’s Sends 10 Lucky Sandwich Lovers For A One-Day, $6 Trip To Hawaii
15,000 people responded but only 10 lucky sandwich lovers won a seat on Arby's one-day, $6 trip to Hawaii to …
