Buffer has been working relentlessly on improving its product, with new and interesting updates. The latest one promises to transform your account from a place to share links and updates, to a more comprehensive social media management suite.
For those of you who haven’t noticed yet, Buffer now offers a social media calendar. While still in beta mode, the new feature promises to give you an overview of your upcoming social media updates in a familiar, Google-calendar-like view, and not only as a queue. Users can switch between the current view and the new calendar view, according to what they prefer.
Of course, the new layout is more than just a UI change. Along with it, Buffer has also debuted some interesting features that upgrade its service overall.
First of all, users can see all their weekly updates in one glance. The calendar works in week-long widows, starting from Monday and ending on Sunday. We really liked this option, however, a rolling weekly window would allow for broader overview and enhanced usability.
Moreover, instead of using the queue, to stack up your posts, the new calendar lets you schedule well ahead into the future. With the new calendar view, posts can be scheduled at any time in the future and not exclusively during your designated posting times; you can do so directly on the calendar.
In addition, the new calendar offers the option to pin items on your schedule. By scheduling directly into the calendar, you can avoid shifting updates to later posting hours, when you add new items on your queue. This will help social media and community managers communicate specific messages at the right time.
And what’s more, by visiting your older updates on the calendar, you can easily see which ones were top performers and re-buffer them in the future with a single click. Last, but not least, dragging and dropping lets you shuffle and re organise your updates at any given moment.
Great work Buffer! You can check out more in the video below:
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