Twitter‘s Moments feature is only two weeks old and the company is already trying to find ways to monetise it, looking at how brands can start integrating into the experience. It is doing so with a brand new ad format.
Also Read: Twitter Launches ‘Moments’, Not Project Lightning
On Friday Twitter announced that it would start testing how brands could start integrating and using Moments for their promotions. It is doing so with a new native ad format with only a few companies at first. The new format is called Promoted Moments and will be tested in the US only.
Moments is a new feature in Twitter that was launched to take on Facebook and its own live event feature. In just two weeks, the feature has really shone as an experience for users and as a great live storytelling device. Twitter is all about “live” experience. Events, being at the core of users’ narratives on the platform should be monetised if Twitter wants to make it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Like all Moments, Promoted Moments will be featured with all others but will appear for 24 hours and will have a “Promoted” badge on them. The first Promoted Moment went live a few days ago with the promotion on an MGM, Warner Bros., and New Line Cinema film, “Creed”. It will be very interesting to see how brands start to use Moments and especially how they will choose to integrate Promoted Moments into this.
You might also like
More from Twitter
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
Quote Tweets Get Their Own Counter On Twitter
“Tweets about a tweet add more to the conversation.” Twitter makes Quote Tweets easier to find with a new counter …
Twitter Now Provides More Context About Who Sent You DM Requests
Twitter has announced a new feature that gives you more information about users who send you unsolicited DM requests.
Twitter Finally Launches Its New Rebuilt API
Twitter has finally made its v2 API available to developers - totally rebuilt for the first time since 2012.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
TwiTok? Twitter Enters Talks To Acquire TikTok
Twitter has reportedly entered talks to acquire TikTok's US operations, after President Trump gave TikTok a 45-day ultimatum, to sell …
Desktop Users Can Now Read Twitter DMs Directly On Their Timeline
Twitter DMs are now easier to access as the platform has quietly rolled out a new feature that will change …
Twitter Could Be Working On A New Subscriptions Platform
Twitter seems to be working on a new subscription platform, according to a job opening posted on the company's corporate …
For Juneteenth Twitter Put Up Billboards Highlighting Black Voices
For Juneteenth, Twitter turned several real tweets into billboards that were advertised in cities that play an important part in …
