Twitter‘s Moments feature is only two weeks old and the company is already trying to find ways to monetise it, looking at how brands can start integrating into the experience. It is doing so with a brand new ad format.
Also Read: Twitter Launches ‘Moments’, Not Project Lightning
On Friday Twitter announced that it would start testing how brands could start integrating and using Moments for their promotions. It is doing so with a new native ad format with only a few companies at first. The new format is called Promoted Moments and will be tested in the US only.
Moments is a new feature in Twitter that was launched to take on Facebook and its own live event feature. In just two weeks, the feature has really shone as an experience for users and as a great live storytelling device. Twitter is all about “live” experience. Events, being at the core of users’ narratives on the platform should be monetised if Twitter wants to make it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Like all Moments, Promoted Moments will be featured with all others but will appear for 24 hours and will have a “Promoted” badge on them. The first Promoted Moment went live a few days ago with the promotion on an MGM, Warner Bros., and New Line Cinema film, “Creed”. It will be very interesting to see how brands start to use Moments and especially how they will choose to integrate Promoted Moments into this.
[wysija_form id=”5″]
More from Twitter
Your Twitter DMs Are Never Really Deleted From The Servers
Twitter is keeping copies of all of your direct messages (DMs) even after you have deleted them, according to security …
You Can Now Invite Guests Into Periscope Live Streams
Twitter is adding a new feature to Periscope that allows you to invite guests onto a live streaming. But there's …
Twitter Is Testing An “Original Tweeter” Tag
Twitter has started testing an "original tweeter" tag to make it easier to identify from whom a conversation thread started.
