Twitter announced it's testing a new ad format in Tweet conversations, serving ads after the first, third, or eighth reply under a Tweet.
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally. One of the most important parts of any successful campaign is effective audience reach - which is why …
Twitter shares three crucial data-driven, and actionable best practices to help you maximize your video ads strategy on its platform.
Twitter is the latest social network to crack down on cryptocurrency scams which have seen a sharp rise in the last few months on social media.
Burger King is known for taking on its competitors directly, in its advertising campaigns. But its latest Twitter campaign for the new BK spicy chicken nuggets, takes this habit to another level. It all begins with …
Video has become one of our most important channels when it comes to reaching and engaging audiences. That's why Twitter continues to develop opportunities to monetise video content. Its latest feature - pre-roll ads in Periscope videos on …
In a recent interview, Chris Le'Cand-Harwood said that "social media is what great marketing has always been: word-of-mouth." It's true! The success of any social media campaign has to do with the "buzz" it generates online. And that's exactly what Twitter's …
It’s been a busy week for Twitter, and it seems to be enjoying the buzz created by the #RIPTwitter rumours. Nevertheless, the company really needs to pull its act together because it's not growing fast enough and not …
Twitter's Moments feature is only two weeks old and the company is already trying to find ways to monetise it, looking at how brands can start integrating into the experience. It is doing so with …
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