Google Is Removing The ‘Average Position’ Metric From Google Ads
Following an announcement in February, Google is preparing Google Ads advertisers for the average position metric sunset from September 30, …
YouTube Announces Two New Capabilities For Video Ads
At Advertising Week New York this week, YouTube has announced Extensions for Video Ads and improved brand lift metrics.
Facebook Adds New Metrics To Its Video Retention Graph In Video Insights
Facebook has made a few improvements to its retention graph available to Pages in Video Insights, with the introduction of …
Businesses Can Now Access Metrics And Insights Via Instagram’s Platform API
Instagram has introduced metrics and insights, and some comment moderation features - as part of its Platform API. Since Instagram introduced business …
Botting, Influencer Marketing, And Why Marketers Must Look Beyond Vanity Metrics
Keeping up-to-speed with the pace of the industry can become quickly overwhelming, so the idea of automating social media engagement …
Facebook Just Fixed Another Bug Affecting Its Ads Reporting
Facebook might be the top advertising platform, but it's been plagued by bugs affecting its reporting. The latest, affects reporting …
Facebook Updates Metric Names For Ads Reporting
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now …
5 Top Instagram Trends To Know In 2017
With 2016 almost wrapped up and ready to go, here are some of the top Instagram trends and how to …
12 Questions With Andrew Fairclough
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile …
Facebook Adds New Metric To Show How Videos Perform Each Day
For Facebook, video isn't just a regular feature, it lies at the hear of what the platform wants to become …