In this post, we will show you how to read your Instagram Insights and act on them to drive the results that you're after.
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Following an announcement in February, Google is preparing Google Ads advertisers for the average position metric sunset from September 30, 2019.
At Advertising Week New York this week, YouTube has announced Extensions for Video Ads and improved brand lift metrics.
Facebook has made a few improvements to its retention graph available to Pages in Video Insights, with the introduction of new breakdowns and insights.
Instagram has introduced metrics and insights, and some comment moderation features - as part of its Platform API. Since Instagram introduced business accounts last year, businesses have been able to view their account and post insights within …
Keeping up-to-speed with the pace of the industry can become quickly overwhelming, so the idea of automating social media engagement can be tempting for some.Typically, social automation services promise speedy growth in likes, comments, shares and …
Facebook might be the top advertising platform, but it's been plagued by bugs affecting its reporting. The latest, affects reporting for video carousel ads.In a recent Newroom post, Facebook said that it had once again …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
With 2016 almost wrapped up and ready to go, here are some of the top Instagram trends and how to use them in 2017 to be successful.Instagram has come a long way from when it …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
For Facebook, video isn't just a regular feature, it lies at the hear of what the platform wants to become in the near future. The company has been listening to publishers and creators and came …
Social media platforms are now at an age where they need to evolve. They need to do so for their users, for their publisher and advertisers, and for themselves.Chronological timelines, for example, can no longer …
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