For Facebook, video isn’t just a regular feature, it lies at the hear of what the platform wants to become in the near future. The company has been listening to publishers and creators and came up with a new metric that provides a daily breakdown of data, to page owners and advertisers a better understanding of when people are watching their videos.
The new daily breakdowns are like a huge zoom in the data that will allow page owners to better understand of when and how their audiences are watching their video. Ultimately, that should inform their strategies and lead to better performance.
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More specifically, the update brings in 3 new metrics that will let publishers know how their videos are performing on Facebook on specific days.
The new daily breakdowns metrics will indicate:
- – Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
- – Views: The number of times your video was viewed on a particular day.
- – 10-second views: The number of times the video was viewed to 10 seconds on a particular day. (or 97% of the video if shorted than 10 seconds)
Use new daily metrics for videos. This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance. Read more on our blog: http://media.fb.com/2016/03/24/video-metrics-update-new-daily-video-breakdowns/.
Posted by Facebook Media on Thursday, March 24, 2016
The new metrics are already available through Page Insights, and will roll out to the Insights API very soon.
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