For Facebook, video isn’t just a regular feature, it lies at the hear of what the platform wants to become in the near future. The company has been listening to publishers and creators and came up with a new metric that provides a daily breakdown of data, to page owners and advertisers a better understanding of when people are watching their videos.
The new daily breakdowns are like a huge zoom in the data that will allow page owners to better understand of when and how their audiences are watching their video. Ultimately, that should inform their strategies and lead to better performance.
If you like our stories, there is an easy way to stay updated:
More specifically, the update brings in 3 new metrics that will let publishers know how their videos are performing on Facebook on specific days.
The new daily breakdowns metrics will indicate:
- – Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
- – Views: The number of times your video was viewed on a particular day.
- – 10-second views: The number of times the video was viewed to 10 seconds on a particular day. (or 97% of the video if shorted than 10 seconds)
The new metrics are already available through Page Insights, and will roll out to the Insights API very soon.
You might also like
More from Facebook
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
A new academic study found that misinformation on Facebook received six times more engagement than real news.