In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results in lower reach.
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
This month, Hootsuite's Senior Manager for Social Marketing, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social media predictions.
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