WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
Is Xbox looking to level up its fashion game, or is Gucci insisting on establishing its influence in the gaming space?
Amazon is releasing a Billie Eilish-themed version of its Echo Studio, which comes with a six-month Amazon Music Unlimited subscription.
IKEA is collaborating with Swedish House Mafia to create a homeware collection designed to bring together comfort and creativity.
LeBron James and Maverick Carter have partnered with Clubhouse to create a series of elevated conversations about sport and culture.
Maker of the Philips Hue line, Signify, is partnering with Spotify to sync indoor lighting directly with your music's beats.
YouTube is adding new features to help viewers identify videos from authoritative sources, and get more credible health information.
Pinterest is integrating into Zillow to bring smart home tips and City Guides, in collaboration with Verizon Fios.
TikTok, Sirius XM, and Pandora have announced a collaboration to bring new audio content across their platforms.
A new "Show Editors" option in Google Docs makes it easier to see who edited a particular bit of text, and when.
TikTok is expanding its existing collaboration with Universal Music Group, bringing future benefits for recording artists and songwriters.
IKEA has announced it's teaming up with ASUS Republic of Gamers (ROG) to develop a new range of affordable gaming furniture and accessories.
Travis Scott and McDonald's revealed an entire apparel collection that also includes accessories like a giant Nugget body pillow.
Hasbro and Universal Brand Development have announced a collaboration between Transformers and Back to the Future with a new special edition figure.
After announcing a collaboration with designer Sean Wotherspoon, late last year, Vespa has now revealed the resulting special edition Primavera scooter.
YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
Instagram is rolling out a new group Stories feature that lets you create groups of people who can collaborate on private stories with their friends.
You know what is very trendy these days? Sneaker collaboration. Celebrities, sportspeople, artists, anime and even transport companies have teamed up with footwear companies. So what if the world's top brands did it too? That's the …