Is Xbox looking to level up its fashion game, or is Gucci insisting on establishing its influence in the gaming space?
Microsoft Xbox and Gucci have been interacting suspiciously with each other on Twitter lately, raising speculations that the two brands are teasing an upcoming and unexpected collaboration.
After all, the Italian fashion brand is already known for its openness to participate in tech projects, such as setting up a virtual experience within the Roblox metaverse.
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To start the rumors, earlier this week, the official Xbox account tweeted, “Saying ‘GG’ at the end of every game will never go out of fashion,” potentially referencing Gucci’s monogram logo.
The Italian fashion powerhouse then responded to the unusual post with an ambiguous “We couldn’t agree more” from its official Twitter account.
https://twitter.com/gucci/status/1457387275080241155
In addition to the tweet exchange, the CEO of lifestyle brand and gaming organization 100 Thieves, Matthew Haag, better known as “Nadeshot,” unveiled a leather tag attached to a GG monogram bag showing both Microsoft Xbox and Gucci logos together.
— 100T Nadeshot (@Nadeshot) November 7, 2021
gucci x Xbox コラボレーションが近日発売予定 (グッチ エックスボックス)https://t.co/DGIun4time pic.twitter.com/q2c5xMmkrn
— Fullress (@fullress) November 8, 2021
Featured image: @Nadeshot on Twitter