Instagram has upgraded its Branded Content ads creation process, letting brands create Branded Content ads without a creator first posting organically.
Age-gating on Instagram can now be applied to specific branded content posts on Business and Creator accounts.
YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
Instagram's Branded Content Tag will now also be available to use for longer form branded content on IGTV.
Brands always need more content, more localized, genuine and believable content. The struggle is real for brand managers. The solution: YOU, together with Snapr, a new platform that helps transform everyone into the most efficient …
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.
Spotify is launching its first branded podcast in partnership with New Amsterdam Vodka. 'Ebb & Flow' will feature conversations between DJ Jasmine Solano and hip-hop and R&B artists.
To continue improving transparency on its platform, Facebook is testing a new feature that adds info labels to posts that are a result of paid partnerships.
A recent study from Shareablee found that branded-content ads on Facebook significantly outperform standard Page post ads in terms of their earned impressions.
In June, Instagram introduced a branded content tool that allows influencers and celebrities to label posts that have been sponsored by advertisers. The tool has now been made available to all users. Facebook and Instagram are …
More and more influencers get paid by brands to share content on their Instagram profiles. So to keep the "relationship" honest, Instagram has plans to force them to clearly label posts they get paid for. Instagram sees its …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …
Since GIFs starting getting lots of attention on social media, many - if not all - social media and messaging apps have added dedicated buttons that let users share GIFs with a tap or two. Facebook Messenger …
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