Instagram’s Branded Content Tag will now also be available to use for longer form branded content on IGTV.
Not all users have access to Instagram’s Branded Content Tag, but Instagram is now giving users with Business or Creator accounts the ability to apply to gain access to the feature on IGTV. When using the feature, tagged IGTV content will display the ‘paid partnership with’ label and the partner’s name.
The feature was announced last week, but is not expected to bring any huge changes as IGTV isn’t yet a major destination for video consumption – despite Instagram’s attempts to make it so. According to reports, viewership on the platform is growing, but obviously not fast enough.

Matt Navarra / Twitter
The ability to label branded content in IGTV may not open up more possibilities for creators to work with sponsors, but it will certainly help Instagram control paid-for content on IGTV.
To access the branded content tag on IGTV, you must visit the “Advanced Settings” option in the menu below Title & Description, and tap on the “Tag Business Partner” option to search for the business to be added. To tag the business, you must make sure your account is an “Approved Account” in their Branded Content Settings.
You might also like
More from Instagram
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Cristiano Ronaldo Is Now Most-Followed Person On Instagram Ever
About six months after becoming the most-followed person on Instagram, Ronaldo has become the most-followed person ever on the platform.
Instagram Extends Reach Penalties To Include Potentially Harmful Content
Instagram is taking more decisive action against posts that may contain bullying or hate speech or that may encourage violence.
Instagram Expands Remix Feature To All Public Videos
Instagram users can now remix just about any video that has been publicly posted on the platform after January 20 …