Facebook Is Testing Info Labels On Branded Content Posts

To continue improving transparency on its platform, Facebook is testing a new feature that adds info labels to posts that are a result of paid partnerships.

Following Facebook’s launch of Branded Content icons on paid sponsorships back in 2016, and the Brand Collabs Manager tool more recently, the company has been working hard to make the feature better and more transparent. Now, it’s testing a new feature that will bring more transparency to paid partnerships and the branded posts that represent them.

Facebook makes branded content more transparent with new info labels that provide context into the details of arrangements between brands and publishers.

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Spotted by user Jenny Earnest and shared by Matt Navarra, the platform’s new info labels provide context into the details of arrangements between brands and the publishers who post for them. The tags look very similar to Facebook’s info tags for political ads that were rolled out recently appearing on the image of a branded post. They provide more information about the arrangement of the brand partnership.

Facebook is testing a “about this partnership” feature for sponsored posts ?

h/t @jennyearnest pic.twitter.com/kjNYZ71i0g

— Matt Navarra (@MattNavarra) July 13, 2018