Since GIFs starting getting lots of attention on social media, many – if not all – social media and messaging apps have added dedicated buttons that let users share GIFs with a tap or two.
Facebook Messenger has GIFs, Twitter is about to launch a GIF button, but Kik – the chat app with over 275 million registered users worldwide – is about to revolutionise the GIF game, by letting brands use them as advertising supports.
Also Read: Coca-Cola Gets Trolled By Its Own GIFs
Since Kik launched its GIF emoji keyboard back in November, users have shared millions of GIFs with their friends.
Probably because it is extremely easy to do so. For example, a tap on the 🔑 emoji will send this to your friends:
But now Kik is taking it to the next level. When other platforms are still struggling with monetisation strategies, Kik has found a new way to make brands invest on its platform: branded GIFs!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
People love to share GIFs that have a meaning, because they are linked with fun and specific events, or because they represent a cause. So, Kik thought this was a great opportunity for brands to be part of it.
Branded GIFs will be tied to custom emoji, that will work in the exact same way all other GIFs work on the GIF Emoji keyboard: tap on an emoji to see a selection of relevant GIFs to share.
The new branded feature is kicking off with GIFs from Paramount Picture’s Zoolander No. 2, and funny animal reaction GIFs from WWF.
Check them out by tapping on the Derek Zoolander emoji or the panda emoji in the GIF keyboard.
You might also like
More from Other Platforms
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
TikTok (Finally) Adds A Friends Tab
TikTok has finally added a friends tab, it replaces the Discover tab in the app’s bottom menu.Is TikTok becoming a …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.