Since GIFs starting getting lots of attention on social media, many – if not all – social media and messaging apps have added dedicated buttons that let users share GIFs with a tap or two.
Facebook Messenger has GIFs, Twitter is about to launch a GIF button, but Kik – the chat app with over 275 million registered users worldwide – is about to revolutionise the GIF game, by letting brands use them as advertising supports.
Also Read: Coca-Cola Gets Trolled By Its Own GIFs
Since Kik launched its GIF emoji keyboard back in November, users have shared millions of GIFs with their friends.
Probably because it is extremely easy to do so. For example, a tap on the 🔑 emoji will send this to your friends:
But now Kik is taking it to the next level. When other platforms are still struggling with monetisation strategies, Kik has found a new way to make brands invest on its platform: branded GIFs!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
People love to share GIFs that have a meaning, because they are linked with fun and specific events, or because they represent a cause. So, Kik thought this was a great opportunity for brands to be part of it.
Branded GIFs will be tied to custom emoji, that will work in the exact same way all other GIFs work on the GIF Emoji keyboard: tap on an emoji to see a selection of relevant GIFs to share.
The new branded feature is kicking off with GIFs from Paramount Picture’s Zoolander No. 2, and funny animal reaction GIFs from WWF.
Check them out by tapping on the Derek Zoolander emoji or the panda emoji in the GIF keyboard.
You might also like
More from Other Platforms
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most.LinkedIn is rolling out a new …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …