Shopify has announced the integration of two new ad formats available natively to merchants – Facebook dynamic ads and Snapchat Story Ads.
Last year, Shopify launched a new section to help merchants market their products on other platforms. The new section connected the platform with Facebook carousel ads and Google Smart shopping campaigns.
To expand on those integrations, Shopify is now making it easier for marketers to buy Facebook dynamic ads and Snapchat Story Ads – right from within its platform.
With Facebook dynamic ads, merchants can set campaign goals and let Facebook’s ads platform do its magic – surfacing the right products to the right customers, while at the same time dynamically syncing pricing and product availability information.
For Snapchat Story Ads, Shopify merchants can install the Snapchat Ads App and “curate their own branded experiences for their customers.”
By creating a branded Tile in Snapchat Discover, users can “unlock a collection of Snaps (anywhere between 3-20 Snaps) featuring that specific merchant’s products.” Furthermore, they can then track sales that come from those Story Ads with the Snap Pixel.