Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.
In April, Pinterest introduced its chronological following tab that includes the people and boards that people are following. To make scanning from idea to idea easier, the platform is now introducing an “immersive single Pin format” within the following tab that allows for more discovery.
As Pinterest explains in the announcement for the update, the new format makes it possible for people to simply tap on a Pin in the following tab to take them directly to a website “for more information from the creators, driving traffic to influencers, publishers and brands.” It also provides Pinners with control of their experience of the platform. They can decide whether to explore chronologically, algorithmically or both.
The following tab shows Pins in the order they were saved, so users will be able to find “the freshest content and seasonal trends” there, like seasonal decor, fashion, and other ideas tied to a particular time of the year.
The feature also brings more Product Pins, making Pinterest a great holiday shopping gift guide that allows users to “scroll from in-stock product to next.” These changes will be rolling out on Pinterest’s mobile apps this week.
Pinterest’s main feed won’t change and will continue to provide mixed content including recommendations based on activity and Pins from other Pinners.
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