Having tested ‘Shop the Look’ Pins with a limited number of big businesses, Pinterest is ready to open up access to all advertisers.
Pinterest began testing buyable ‘Shop the Look’ Pins, over a year ago and expanded the feature to more businesses last March. Now, the visual discovery platform is ready to allow all businesses to access it.
Pinterest‘s ‘Shop the Look’ Pins – a very engaging e-commerce feature – allows users to get more information about products that are tagged in a Pinned image, or opt to buy the products.
Pinterest is currently growing faster than both Twitter and Snapchat and is increasingly shifting its focus to eCommerce lately. As a great product discovery platform, it is now generating very encouraging results for brands. According to reports from earlier this year, 90% of weekly active Pinners currently use Pinterest to make purchase decisions. Also, 78% feel that content from brands on the platform is helpful.
You will be able to find ‘Shop the Look’ Pins in Pinterest‘s ad platform.
More from Pinterest
Pinterest Launches Two New Features To Help Advertisers Drive More Conversions
Pinterest is introducing two new features that help advertisers on its platform optimise their ad campaigns and achieve their conversion …
Pinterest Is Still Growing Fast, Mostly Outside The US
Pinterest is growing fast! Ahead of its planned IPO, the visual discovery platform has announced some very healthy user growth.
Pinterest And Airbnb Teamed Up For This Spring/Summer Travel Guide
Pinterest and Airbnb teamed up to help Internet users navigate the daunting task of trip planning for their spring and …
