Having tested ‘Shop the Look’ Pins with a limited number of big businesses, Pinterest is ready to open up access to all advertisers.
Pinterest began testing buyable ‘Shop the Look’ Pins, over a year ago and expanded the feature to more businesses last March. Now, the visual discovery platform is ready to allow all businesses to access it.
Pinterest‘s ‘Shop the Look’ Pins – a very engaging e-commerce feature – allows users to get more information about products that are tagged in a Pinned image, or opt to buy the products.
Pinterest is currently growing faster than both Twitter and Snapchat and is increasingly shifting its focus to eCommerce lately. As a great product discovery platform, it is now generating very encouraging results for brands. According to reports from earlier this year, 90% of weekly active Pinners currently use Pinterest to make purchase decisions. Also, 78% feel that content from brands on the platform is helpful.
You will be able to find ‘Shop the Look’ Pins in Pinterest‘s ad platform.
More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.