Having tested ‘Shop the Look’ Pins with a limited number of big businesses, Pinterest is ready to open up access to all advertisers.
Pinterest began testing buyable ‘Shop the Look’ Pins, over a year ago and expanded the feature to more businesses last March. Now, the visual discovery platform is ready to allow all businesses to access it.
Pinterest‘s ‘Shop the Look’ Pins – a very engaging e-commerce feature – allows users to get more information about products that are tagged in a Pinned image, or opt to buy the products.
Pinterest is currently growing faster than both Twitter and Snapchat and is increasingly shifting its focus to eCommerce lately. As a great product discovery platform, it is now generating very encouraging results for brands. According to reports from earlier this year, 90% of weekly active Pinners currently use Pinterest to make purchase decisions. Also, 78% feel that content from brands on the platform is helpful.
You will be able to find ‘Shop the Look’ Pins in Pinterest‘s ad platform.