Having tested ‘Shop the Look’ Pins with a limited number of big businesses, Pinterest is ready to open up access to all advertisers.
Pinterest began testing buyable ‘Shop the Look’ Pins, over a year ago and expanded the feature to more businesses last March. Now, the visual discovery platform is ready to allow all businesses to access it.
Pinterest‘s ‘Shop the Look’ Pins – a very engaging e-commerce feature – allows users to get more information about products that are tagged in a Pinned image, or opt to buy the products.
Pinterest is currently growing faster than both Twitter and Snapchat and is increasingly shifting its focus to eCommerce lately. As a great product discovery platform, it is now generating very encouraging results for brands. According to reports from earlier this year, 90% of weekly active Pinners currently use Pinterest to make purchase decisions. Also, 78% feel that content from brands on the platform is helpful.
You will be able to find ‘Shop the Look’ Pins in Pinterest‘s ad platform.
You might also like
More from Pinterest
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
Pinterest has launched several new features that make planning recipes, virtual events, and future activities easier and more automated.
Pinterest and Shopify are launching a new app that enables merchants to easily upload their product catalogs and turn products …